James Mason is a Sydney-based digital designer and founder of IAMJAMES, with over 20 years of experience in digital design, UX, and creative direction, I’ve shaped experiences that don’t just look exceptional — they perform. From reimagining iconic brands like Virgin, Qantas, and Woolworths to crafting intelligent, user-first digital products for Pfizer, Mitsubishi, and Deloitte, my work sits at the intersection of strategy, creativity, and technology.
I’ve collaborated with leading agencies including Dentsu, M&C Saatchi, Tribal DDB, Hogarth, Balboa and more — delivering award-recognised campaigns, high-performing websites, and complex digital ecosystems. Whether it’s a national brand campaign, a responsive design system, or a bespoke website for a growing business, I approach every project with precision, insight, and a commitment to pushing what digital can be.
I specialise in turning complex problems into beautifully simple solutions — experiences that connect instantly and perform at scale. If you’re ready to elevate your brand’s digital presence, I’m ready to bring world-class thinking to your next project.
AGENICES
I’ve had the privilege of collaborating with many of Australia’s leading agencies and studios across brand, digital, and UX.
BRANDS
From global icons to emerging challengers, I’ve delivered work for some of the most recognised brands across automotive, tech, financial services, retail, and FMCG.
CLIENTS
I work with a wide range of clients — from real estate and mining to healthcare and tech - delivering digital products, campaigns, and design systems that move brands forward.
VENTURES
Beyond client work, I’ve also built ventures that apply the same principles of design, strategy, and user experience. Most notably RVAO - Retirement Villages Australia - an online platform created to help seniors and their families navigate retirement living with clarity and confidence.
PRO BONO
Great design doesn’t stop with commercial work. I’ve also contributed my time and expertise to initiatives focused on social impact, including work supporting the 5 Percent Foundation and organisations committed to community wellbeing.