Pro bono
Beyond Great Work
Design has the power to shape more than brands—it can shape communities. Beyond delivering exceptional work, IAMJAMES is committed to contributing to a better society.
The 5 Percent Foundation
As a past partner of the 5 Percent Foundation, IAMJAMES played a role in elevating its mission: building a long-term fund to support those in need. Every dollar raised goes directly to beneficiaries, including:
- Kids with Cancer Foundation
- BeyondBlue
- OzHarvest
- Jarjum College for Aboriginal Kids
The Foundation focuses on youth, education, and those facing hardship, ensuring lasting impact.
Driving Purpose-Driven Growth
During the partnership, IAMJAMES led the brand’s market presence, encouraging businesses to pledge 5% of their profits. The Foundation’s structure remains independent, with pro bono contributions covering administration, legal, and accounting needs—allowing 100% of donations to reach beneficiaries.
Though no longer affiliated, the commitment to meaningful change remains. Social impact isn’t an initiative—it’s a responsibility.