SEO & AEO in Sydney, built for the new era of search.
IAMJAMES helps businesses improve visibility across Google and the AI platforms increasingly used to research products, services and brands. Combining Search Engine Optimisation (SEO) with Answer Engine Optimisation (AEO), the approach strengthens the technical, content and authority signals that help businesses get found, understood and referenced across traditional and AI-powered search.
Search Visibility Has Changed
Search no longer happens only through a list of links. Google remains critical, but customers are also using ChatGPT, Gemini, Perplexity, Google AI Overviews and other AI-powered experiences to research businesses, compare services and find answers.
IAMJAMES combines SEO and AEO to improve visibility across both traditional search and emerging AI discovery — creating a stronger digital presence wherever customers are looking.
Search Engine Optimisation
1. SEO Audit & Analysis
Identify technical issues, content opportunities, search visibility gaps and priorities for improving organic performance.
2. Keyword & Intent Research
Understand the searches, questions and customer intent behind the topics most valuable to your business.
3. On-Page SEO
Optimise titles, metadata, headings, content structure and internal linking to improve relevance, usability and search performance.
4. Technical SEO
Improve crawlability, indexing, site performance, mobile experience, structured data and technical architecture.
5. Content & Authority
Build useful, authoritative content around the subjects customers are searching for while strengthening the signals that establish expertise and relevance.
6. Local SEO
Improve local visibility through location strategy, business information, relevant content and Google Business Profile optimisation.
7. Measurement
Monitor organic visibility, search performance and opportunities for continued improvement.
Answer Engine Optimisation
1. AI Visibility Audit
Assess how your brand currently appears across AI-powered search and answer engines, and identify where competitors are being surfaced instead.
2. Question & Prompt Research
Identify the questions potential customers ask AI when researching your category, services, products and competitors.
3. Entity Optimisation
Strengthen how clearly your organisation, expertise, services and relationships are represented across your website and the wider web.
4. AI-Friendly Content
Structure useful information and answers so they can be more easily discovered, interpreted and referenced by search and AI systems.
5. Structured Data
Implement relevant schema, semantic markup and technical signals that help machines understand your content and its relationships.
6. Citation & Authority
Strengthen the external signals and authoritative references that contribute to how your business is understood across the web.
7. AI Visibility Monitoring
Track brand appearances across important questions and AI platforms to identify changes, competitors and opportunities over time.
SEO + AEO Work Together
SEO and AEO are not competing strategies. Strong technical foundations, useful content, clear information architecture, identifiable expertise and genuine authority can improve a brand’s ability to be discovered across both traditional search and AI-powered experiences.
IAMJAMES approaches search as part of the complete digital experience – connecting search strategy with UX, design, development, content and technology.
Why Choose IAMJAMES for SEO & AEO?
Search performance doesn’t exist in isolation. IAMJAMES brings search strategy together with the design, technology and content of the digital experience itself.
- Integrated Digital Expertise: SEO and AEO are considered alongside UX, web design, development, content and digital strategy.
- Search + AI Discovery: Optimisation considers established Google search behaviour alongside emerging AI-powered discovery.
- Tailored Strategy: Recommendations are based on your market, audience, competitors and commercial objectives rather than a generic SEO checklist.
- Technical + Content Capability: IAMJAMES can identify opportunities and implement changes directly across the website and broader digital experience.
- Measurable Improvement: Search performance and AI visibility can be monitored over time to identify opportunities and guide ongoing optimisation.
Findable by search. Understandable by AI.
IAMJAMES can assess your current search and AI visibility, identify opportunities and create a practical roadmap for improving how your brand is found and understood.
Frequently Asked Questions
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the process of improving how clearly a brand, website and its information can be understood and surfaced by AI-powered search and answer experiences such as ChatGPT, Gemini, Perplexity and Google AI features.
How is AEO different from SEO?
SEO focuses primarily on improving visibility in traditional search engines such as Google. AEO considers how information is understood and surfaced in AI-generated answers and conversational search. The disciplines overlap significantly, which is why IAMJAMES approaches them together.
Do I still need SEO if customers are using AI search?
Yes. Traditional search remains an important source of discovery, and many of the foundations of effective SEO — technically accessible websites, useful content, clear information architecture and authority — are also relevant to AI-powered discovery.
Can AEO guarantee that my business appears in ChatGPT?
No. No agency controls the answers generated by ChatGPT, Gemini, Perplexity or other AI systems. AEO improves the clarity, accessibility and authority of the signals available to these systems, but specific mentions or recommendations cannot be guaranteed.
What does an SEO and AEO audit include?
An audit can assess technical SEO, indexing, content, site structure, structured data, search visibility, brand and entity signals, AI visibility and relevant competitor opportunities. The scope can then be prioritised according to commercial value.
Can IAMJAMES implement the SEO and AEO recommendations?
Yes. Because IAMJAMES works across strategy, UX, design and web development, recommendations can be implemented directly across the website rather than handed over as a standalone report.