AMP Bank & AMP Super
Multichannel Digital Experience Design
Services:
Digital Advertising Services: Elevate Your Brand’s Presence
Web Design Sydney | High-Performing Custom Websites
Contracted by
AMP
Insight
During my engagement with AMP, I worked across multiple customer-facing initiatives spanning AMP Bank GO and AMP Super. My role covered UX/UI design, campaign creative, responsive web design, EDMs, paid media, AI-assisted video production and digital asset creation. Working within AMP’s enterprise design system and compliance requirements, I designed experiences that remained consistent across web, mobile, email, advertising and app environments.
Idea
One of the largest projects was the AMP Bank GO × Uber Cashback campaign, a fully integrated acquisition campaign designed to drive new customer referrals. Rather than producing isolated creative assets, I designed a connected customer journey that extended across every major touchpoint. This included campaign landing pages, responsive mobile experiences, Uber in-app advertising, display ads, push notifications, SMS communications, app screens, referral flows, EDMs, confirmation emails and AI-generated social video content. Each asset was designed to work together as part of a cohesive campaign while adapting to the technical and creative constraints of each platform. Alongside this campaign, I designed digital communications supporting AMP MySuper investment changes. The challenge was to communicate complex financial information in a way that was clear, approachable and easy to navigate for customers. I designed responsive landing pages, mobile experiences and email communications that simplified detailed investment information through strong information hierarchy, accessible layouts and clear calls to action, while remaining aligned with AMP’s established design language and regulatory requirements.
Impact
Throughout the engagement, I collaborated with marketing, creative, development and compliance teams to deliver work across multiple business units and digital channels. The projects required balancing customer experience, accessibility, brand consistency and production efficiency while delivering a high volume of campaign assets within tight deadlines. The result was a broad body of work demonstrating end-to-end digital design across enterprise web, customer communications, integrated campaigns, paid media and emerging AI-assisted creative production.
