Kayo Sports Digital Campaign
AFL Legends
Services:
Digital Advertising Services: Elevate Your Brand’s Presence
Contracted by
Balboa
Insight
The Kayo Sports digital advertising campaign was designed to captivate AFL fans across Australia, featuring iconic players such as Cripps, Bent, and other greats. As the country’s premier sports streaming service, Kayo Sports aimed to generate excitement for the upcoming season, increase brand visibility, and drive new subscriptions. The campaign was strategically distributed across all major news, media, and publishing platforms to ensure maximum reach and engagement.
Idea
As the Lead Digital Designer at Balboa, a FOX creative agency, I was responsible for translating the core campaign concept into a compelling and versatile suite of digital assets. The main campaign image—a packed football stadium with roaring crowds and AFL stars at the centre—needed to be adapted into various formats and aspect ratios while maintaining the impact of the original creative. My role involved designing a range of ad placements, ensuring seamless visual consistency across desktop, mobile, and tablet displays, and optimising layouts for high engagement.
Every element of the campaign was carefully crafted to create an immersive experience, drawing viewers into the high-energy atmosphere of AFL. The ads appeared on Australia’s top digital platforms, including News.com.au, The Sydney Morning Herald, The Age, Fox Sports, and AFL.com.au, ensuring they reached sports fans in key markets. By leveraging dynamic compositions, bold typography, and high-impact imagery, the campaign successfully reinforced Kayo Sports’ positioning as the go-to streaming destination for live AFL coverage.
Impact
The results of the campaign were highly successful, achieving widespread visibility, strong user engagement, and increased brand recognition. Through a combination of strategic creative execution and a deep understanding of digital ad performance, the campaign delivered an experience that resonated with sports fans nationwide, solidifying Kayo Sports’ place as the ultimate platform for AFL action.
