Land Rover
Global digital ad campaign
Services:
Digital Advertising Services: Elevate Your Brand’s Presence
Contracted by
Automatic Art
Insight
For over fifty years, Land Rover has forged itself into automotive engineering legend. Known for its craftsmanship, quality, and reliability, the brand has continually refined both form and function to create more than cars alone. With the launch of new 2018 models, including multiple Car of the Year awards among them, Range Rover has successfully positioned itself as one of the world’s leading premium automotive makers. To honor these new designs, Range Rover required a global digital advertising campaign with an inspiring digital experience, one that promotes an increase in sales volume across major markets and strengthens the overall brand experience.
Idea
The campaign aimed to highlight the new series of Land Rover automobiles to a global online audience by showcasing new features and offers. Our objective was to create a series of online banner ads for each model of Land Rover cars across multiple languages and regions, illustrating the luxury lifestyle that the Land Rover emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism, these ads tell the story of pleasure and culture, creating an understanding of what it means to own a Land Rover.
I worked with the team that developed a first-of-its-kind ad manager for Land Rover, enabling marketers to manage their creative assets, images, copy, and launch metrics across different countries and languages. This involved creating master templates for banner ads tailored to all the different Land Rover models, ensuring consistency and flexibility across various markets.
The story-rich platform we created attracted millions of new visitors, resulting in a campaign that was not only visually stunning but also emotionally engaging. The advertising highlighted the luxury and sophistication associated with the Land Rover brand, elevating the lifestyle it represents to match its renowned prowess within the automobile industry.
Impact
The success of this campaign underscored Land Rover’s commitment to innovation and excellence, both in their vehicles and their marketing efforts. The global ad campaign effectively communicated the brand's values and aspirations, resonating with a global audience and reinforcing Land Rover's position as a leader in luxury automotive engineering.
