Ninemsn
Jumpin
Insight
9jumpin launched as the Nine Network's pioneering catch-up streaming service, marking a significant step forward in Australian digital broadcasting. Designed to provide on-demand access to top-tier local and international television content, the platform allowed viewers to stream their favourite shows across desktop, mobile, and app platforms, free of charge with advertising support.
With the rise of digital consumption habits, audiences demanded seamless access to content anytime, anywhere. The Nine Network needed a platform capable of delivering a user-friendly, engaging streaming experience that could support integrated advertising solutions while fostering deeper audience engagement with television content.
Idea
9jumpin emerged as the answer—a fully responsive, cross-platform digital hub designed to transform the viewing experience. The platform offered catch-up streaming for flagship programs such as 60 Minutes, The Block, and Big Brother, while integrating exclusive behind-the-scenes content, voting systems, cast bios, and real-time audience engagement features.
A seamless blend of UX and UI design principles shaped the platform's interface, ensuring effortless navigation across devices. Each show received a custom content environment tailored to its audience. Visual elements balanced bold imagery with intuitive layouts, enabling users to engage with content quickly while creating premium advertising spaces. Responsive ad units adapted to any screen size, aligning with the evolving needs of both viewers and advertisers.
Key Features:
Full multi-platform accessibility across desktop, mobile, and app environments.
Custom show hubs featuring exclusive video content, episode guides, and social integration.
Interactive audience participation tools, including polls and voting.
Advertising innovation with responsive ad formats and native sponsorship integrations.
EPG television guide (launched in 2014) designed for seamless navigation and planning.
Impact
9jumpin successfully positioned the Nine Network as a digital leader in Australian broadcasting. Viewer satisfaction surged, with audiences embracing the freedom to watch content on their terms. Advertisers gained access to cutting-edge, integrated ad placements, enhancing brand visibility and audience reach. The platform's evolution ultimately laid the groundwork for what is now known as 9Now, cementing its legacy as a foundational step in Australian free-to-air streaming services.
Contracted through a leading recruitment agency to contribute digital design expertise. Responsibilities spanned UX, UI, and content design across flagship television properties. Collaborated closely with internal teams to align show-specific creative output with broader platform objectives, delivering tailored solutions for high-profile programs.
9jumpin set a benchmark in streaming innovation, shaping the future of Australian television consumption and influencing the development of contemporary digital platforms within the broadcasting sector.
- Voting and the ability to drive integrated client promotions in line with audience polls
- Content through either co-funded or sponsored video or article series
- Customised consumer promotions to leverage association with tier 1 properties and our audience online and in-app
Native advertising placements – new to 9Jumpin and Mi9.