Volkswagen Arteon

Boldly different

Insight

The next era of luxury is here. With cutting-edge technology and state-of-the-art driving assistance systems, the new Arteon is truly a car like no other. Bold and original, it is designed for an individual equally as unique. Our campaign not only announced the launch of the new Volkswagen Arteon, generating significant intrigue and excitement, but also drove impressive sales. The Volkswagen Arteon model accounted for 38% of sales in the first month and has broken Volkswagen sports sales records every month since its launch.

Idea

As the lead designer, I was charged with creating a large takeover digital ad to launch the Arteon. This involved designing for different formats to suit various media placements, ensuring that the campaign was cohesive and impactful across all platforms. The ad showcased the Arteon's luxurious features and unique design, captivating audiences and driving the message of the next era of luxury. This comprehensive and visually striking campaign played a crucial role in the successful launch and ongoing sales achievements of the Volkswagen Arteon.

Impact